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    <loc>https://www.woo-xd.com/contact</loc>
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    <lastmod>2026-01-12</lastmod>
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  <url>
    <loc>https://www.woo-xd.com/work/x-collabs</loc>
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    <priority>0.5</priority>
    <lastmod>2026-01-09</lastmod>
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      <image:title>Work - X-Collabs</image:title>
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      <image:title>Work - X-Collabs</image:title>
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  <url>
    <loc>https://www.woo-xd.com/work/corporate</loc>
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    <priority>0.5</priority>
    <lastmod>2026-01-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66a71ef126f0ce3a9e32175f/5d9d8198-6ef7-485d-88a7-4ef9d26d0ad1/JLL+Corporate04.jpg</image:loc>
      <image:title>Work - Corporate</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a71ef126f0ce3a9e32175f/5acc2a71-03d8-4238-829a-1f8367ed8eb6/JLL+Corporate5.jpg</image:loc>
      <image:title>Work - Corporate</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a71ef126f0ce3a9e32175f/7baa03f5-45a6-4844-a949-f70ddb5d73fb/JLL+Corporate06.jpg</image:loc>
      <image:title>Work - Corporate</image:title>
      <image:caption>JLL PROPERTY MARKET RESEARCH VISUAL COMMUNICATION — Creative direction for property market research series serving internal teams and external clients across print and digital platforms. Art directed publication design and responsive formats within JLL's global brand guidelines while advising research teams on content presentation strategy and data visualisation. Developed design systems and mapping frameworks adaptable across Australian markets. Coordinated production with India-based teams and created information hierarchies ensuring both executives and analysts could access insights across devices.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a71ef126f0ce3a9e32175f/d1810a3a-1ed5-47ab-a59a-1d8ac39a4e20/01_Spectro.jpg</image:loc>
      <image:title>Work - Corporate</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a71ef126f0ce3a9e32175f/2f548c88-04c4-4c50-b523-472a5e415a14/02_McGrathNicol.jpg</image:loc>
      <image:title>Work - Corporate</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a71ef126f0ce3a9e32175f/29ca2f00-0d5d-41c9-9cf7-36977651291e/Mecca3.jpg</image:loc>
      <image:title>Work - Corporate</image:title>
      <image:caption>PREMIUM BRAND &amp; EDITORIAL DESIGN — Creative direction for premium corporate and retail brand publications requiring sophisticated typography and production values. Work includes original brand development for MECCA (logo and visual language in collaboration with Woods Bagot) and corporate editorial systems balancing brand standards with design excellence across print and digital platforms.</image:caption>
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  <url>
    <loc>https://www.woo-xd.com/work/education</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66a71ef126f0ce3a9e32175f/5535d746-204d-4b9a-b62a-26369ef4b6f7/01.2_Deakin+Uni.jpg</image:loc>
      <image:title>Work - Education</image:title>
      <image:caption>DEAKIN UNIVERSITY BRAND FOUNDATION — Enduring brand architecture that continues to define the university's market presence. Simplified the institutional mark into a flexible dual-brand system for marketing and corporate communications. This strategic framework has enabled consistent brand evolution across decades; from annual Open Day campaigns and faculty communications to current integrated campaigns like "See the Wonderful Possible" and "Think Young." The core identity system remains unchanged, supporting progressive youth-oriented positioning against established competitors across outdoor advertising, digital platforms, vehicle fleets, and campus environments.</image:caption>
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      <image:title>Work - Education</image:title>
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    <image:image>
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      <image:title>Work - Education</image:title>
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  </url>
  <url>
    <loc>https://www.woo-xd.com/work/environmentalgraphics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a71ef126f0ce3a9e32175f/509f31c1-25b0-4b8a-8719-2283bbfd87ef/BHPB_171Collins_0219.jpg</image:loc>
      <image:title>Work - Environmental Graphics</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a71ef126f0ce3a9e32175f/a19fd5ec-71e2-421c-a666-8be2e60d6712/BHPB_171Collins_0864_RT.jpg</image:loc>
      <image:title>Work - Environmental Graphics</image:title>
      <image:caption>BHP GLOBAL HEADQUARTERS ENVIRONMENTAL DESIGN — Immersive environmental graphics for BHP's Melbourne headquarters spanning seven office levels. Collaborated with digital designers creating multi-sensory storytelling integrating etched aluminum panels with interactive touchscreens bringing company history to life. Developed streamlined approach for standard office levels combining glass manifestations with statutory wayfinding.</image:caption>
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    <image:image>
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      <image:title>Work - Environmental Graphics</image:title>
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    <image:image>
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      <image:title>Work - Environmental Graphics</image:title>
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      <image:title>Work - Environmental Graphics</image:title>
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  <url>
    <loc>https://www.woo-xd.com/work/government</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66a71ef126f0ce3a9e32175f/d1ccb1a7-be0c-4a7c-9673-6ae66934e040/%245+note.jpg</image:loc>
      <image:title>Work - Government</image:title>
      <image:caption>RESERVE BANK OF AUSTRALIA $5 COMMEMORATIVE BANKNOTE — Design work on Australia's Centenary of Federation $5 banknote (2001) representing Sir Henry Parkes, Catherine Helen Spence, and Federation landmarks. Coordinated historical research and visual development across complex stakeholder requirements and Reserve Bank technical specifications.</image:caption>
    </image:image>
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      <image:title>Work - Government</image:title>
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    <image:image>
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      <image:title>Work - Government</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a71ef126f0ce3a9e32175f/3a31f2b6-4ea3-4a2d-aa53-d69bee2d9248/03_Consumer+Affairs.jpg</image:loc>
      <image:title>Work - Government</image:title>
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  <url>
    <loc>https://www.woo-xd.com/work/property</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a71ef126f0ce3a9e32175f/79745df3-02c9-4628-91d9-01e949fc16e3/Propoerty+logos.jpg</image:loc>
      <image:title>Work - Property</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a71ef126f0ce3a9e32175f/1722400043710-UKU56LUDWS57FPGPD4TS/01_Nylex.jpg</image:loc>
      <image:title>Work - Property</image:title>
      <image:caption>THE MALT DISTRICT PRECINCT BRANDING — Art direction and brand development for Caydon's landmark 1.4-hectare Cremorne precinct repositioning. Led multidisciplinary design team through naming strategy, integrated brand identity systems, and photography art direction that balanced heritage preservation (iconic Nylex sign) with contemporary mixed-use vision. Created cohesive visual language spanning precinct brand, retail/hospitality positioning, and luxury residential offering (Coppins Corner); connecting 1,000 dwellings, commercial spaces, and public realm to the site's industrial legacy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a71ef126f0ce3a9e32175f/dea3c18b-c815-44fb-9511-5ef683aa81f4/04_12+Riverside.jpg</image:loc>
      <image:title>Work - Property</image:title>
      <image:caption>12 RIVERSIDE QUAY INFORMATION MEMORANDUM — Creative direction for premium investor communications showcasing prime Southbank riverfront development site. Designed presentation materials that highlighted strategic location, development potential, and site value - supporting successful $160M sale to international investors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a71ef126f0ce3a9e32175f/38a6d410-4d47-4968-8f75-beb3898e2b72/05_Maq01.jpg</image:loc>
      <image:title>Work - Property</image:title>
      <image:caption>MACQ01 MACQUARIE WHARF INFORMATION MEMORANDUM — Creative direction for investor communications positioning Hobart's new boutique "storytelling hotel" for $60M+ institutional sale. Translated the property's unique experiential positioning and 49-year Federal Group lease structure into premium presentation materials that communicated trophy asset quality to domestic and international investors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a71ef126f0ce3a9e32175f/e8a27742-2b42-4060-9136-c1b17fa0b688/07_Four+Seasons.jpg</image:loc>
      <image:title>Work - Property</image:title>
      <image:caption>FOUR SEASONS RESORT BORA BORA INFORMATION MEMORANDUM — Creative direction for luxury resort sale materials across JLL's international hospitality team (Brisbane, Singapore, New York) partnering with Eastdil Secured. Developed integrated digital and print communications under tight timeline - including video-enhanced online documents and premium casebound memento for serious investors.</image:caption>
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    <image:image>
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      <image:title>Work - Property</image:title>
      <image:caption />
    </image:image>
    <image:image>
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      <image:title>Work - Property</image:title>
    </image:image>
    <image:image>
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      <image:title>Work - Property</image:title>
    </image:image>
    <image:image>
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      <image:title>Work - Property</image:title>
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