My approach combines strategic vision with hands-on craft. I work alongside teams to deliver outcomes across physical and digital environments; from brand transformation to creative direction on complex, multi-stakeholder projects.

I partner with organisations on permanent leadership roles, contract engagements, or creative leadership across property, government, education, and corporate sectors.

Some places I’ve worked for

Cato Brand Partners
JLL
Caydon Property Developers
Extension Marketing
Amanda Roach Design
Vetro Design
emerystudio

Disciplines

Art Direction
Brand identity
Brand strategy
Communication
Concept development
Creative leadership
Strategy

Anita Woo Design Director