Corporate
Design leadership solving brand consistency challenges across decentralised organisations while maintaining creative quality. I work within corporate environments where visual communications must advance thought leadership positioning while enabling data-driven decision-making. This requires transforming complex market data and research insights into clear narratives across print and digital platforms that build institutional credibility with investors, regulators, and executive audiences.
I create scalable systems maintaining brand integrity across international offices and production teams, shaping dense information into accessible stories that position organisations as market authorities and generate competitive advantage through effective communication.
JLL PROPERTY MARKET RESEARCH VISUAL COMMUNICATION — Creative direction for property market research series serving internal teams and external clients across print and digital platforms. Art directed publication design and responsive formats within JLL's global brand guidelines while advising research teams on content presentation strategy and data visualisation. Developed design systems and mapping frameworks adaptable across Australian markets. Coordinated production with India-based teams and created information hierarchies ensuring both executives and analysts could access insights across devices.
PREMIUM BRAND & EDITORIAL DESIGN — Creative direction for premium corporate and retail brand publications requiring sophisticated typography and production values. Work includes original brand development for MECCA (logo and visual language in collaboration with Woods Bagot) and corporate editorial systems balancing brand standards with design excellence across print and digital platforms.