Education
Leading brand strategy and creative direction for education institutions that need to differentiate in competitive markets. I develop positioning frameworks and integrated visual systems that connect academic excellence with student aspirations, from core brand architecture through complete graphic languages applied across recruitment campaigns, faculty communications, outdoor advertising, digital platforms, and campus environments. This work translates complex institutional values into compelling narratives that drive enrolment and build lasting reputation across higher education and independent schools.
DEAKIN UNIVERSITY BRAND FOUNDATION — Enduring brand architecture that continues to define the university's market presence. Simplified the institutional mark into a flexible dual-brand system for marketing and corporate communications. This strategic framework has enabled consistent brand evolution across decades; from annual Open Day campaigns and faculty communications to current integrated campaigns like "See the Wonderful Possible" and "Think Young." The core identity system remains unchanged, supporting progressive youth-oriented positioning against established competitors across outdoor advertising, digital platforms, vehicle fleets, and campus environments.
